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digital media, writing homework help
The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.
In this assignment, you will locate examples of how the use of digital media was used to communicate information to achieve a specific goal of an organization or individual.
Students are required to create a case study and provide an analysis, which integrates what you have learned in the course, in addition to performing additional outside research.
Formatting Requirements
Project must follow APA style
Double-spaced 1 inch margins
12 point professional font
Headers including project name, class, and page numbers
File name first initial, last name and project (ex. BWright_casestudy)
Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
Content Requirements
Minimum of 1500 words, maximum 1750 words (excluding cover and bibliographical pages)
Title Page including your name, instructor name, course name and number, and paper title
Case Study Requirements
Introduction and Synopsis of Article / Case
Goal of Organization or Individual
Strategy Employed to Accomplish Goal
Measurable Success Factors
Conclusion and Analysis of End Results of Initiative
Bibliographical Page with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.
Complete and submit your project no later than 11:59PM (ET) on 04/03/2016.
Grading Rubric:Â
Level
Description
Title Page
5 Points
Case Study – Introduction & Synopsis of Article Case
10 Points
Case Study – Goal of Organization or Individual
10 Points
Case Study – Strategy Employed to Accomplish Goal
10 Points
Case Study – Measurable Success Factors
10 Points
Case Study – Conclusion & Analysis of End Results
The Title Page includes students’ name, name of institution, project name, and paper title and is properly APA formatted
Only ONE criterion is missing from the Title Page
More than ONE criteria is missing from the Title Page
Paper is typed double spaced with one inch margins and 12-point professional font
Headers include Paper title and page number
Spelling, grammar, punctuation is correct throughout the document
Use at least one table, graph, or image, of appropriate size that is relevant to the information being conveyed.
Only ONE of the formatting requirements is missing
More than ONE of the formatting requirements are missing.
The word count requirement is met (minimum of 1250, maximum of 1500)
The minimum word count is met but the maximum exceeds 1500 words by more than 50 words.
The minimum word count is not met.
The Introduction and Synopsis of the article/case are clearly stated, well analyzed, and synthesized. This is well defined and labeled as "Introduction and Synopsis"
Introduction and Synopsis of the article/case is lacking in depth and analysis. Document contains no headings to define this criterion.
Document contains a vague introduction and synopis of the article/case Document contains no headings to define this criterion.
The goal of the organization or individual is stated clearly, and is well analyzed, and synthesized. This is well defined and labeled as "Goal of Organization/Individual"
The goals of the organization/individual are stated but lacks clarity, depth, and analysis. Document contains no headings to define this criterion.
The goals of the organization is vaguely stated. Document contains no headings to define this criterion.
The strategies employed to accomplish the goals are stated clearly, are well analyzed, and synthesized. This is well defined and labeled as "Strategy Employed to Accomplish Goal "
The strategy/strategies employed to accomplish goal are stated but lacks clarity, depth, and analysis. Document contains no headings to define this criterion.
The strategies employed to accomplish goal is vaguely stated. Document contains no headings to define this criterion.
The measurable success factors are stated clearly, are well analyzed, and synthesized. This is well defined and labeled as "Measurable Success Factors"
The measurable success factors are listed but are lacking in clarity, depth, and analysis. Document contains no headings to define this criterion.
The measurable success factors are vaguely stated. Document contains no headings to define this criterion.
The conclusion and analysis of end results are stated clearly, well analyzed, and synthesized. This is well defined and labeled as "Conclusion and Analysis of End Results"
The conclusion and analysis of end results is lacking in clarity, depth, and analysis. Document contains no headings to define this criterion.
The conclusion and analysis of end results are vaguely stated. Document contains no headings to define this criterion.
Minimum of fourprofessional sources are cited. At least twosources must be peer-reviewed Journal articles or scholarly sources.
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