Martinakom

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Accounting,Applied Sciences,Architecture and Design,Biology,Business & Finance,Calculus,Chemistry,Computer Science,Geology Hide all
Teaching Since: Jul 2017
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Category > Business & Finance Posted 18 Aug 2017 My Price 8.00

________ includes sales presentations that can occur face-to-face, over the phone, and through social networking.

________ includes sales presentations that can occur face-to-face, over the phone, and through social networking.

 

  Advertising 

  Public relations 

  Personal selling 

  Promotion 

 

In a ________, a promotion can be targeted to consumers, who then go to retail outlets to purchase the product. 

  push strategy 

  promotional mix 

  pull strategy 

  product positioning 

 

The many factors impacting marketing communications today include all of the following EXCEPT ________.

  more-focused marketing strategies 

  better informed consumers 

  increases in management levels 

  changes in technology 

 

 

________ marketing can occur when there is different departments responsible the marketing mix, yet there is no communication among them.

  Technical 

  Strategic 

  Integrated 

  Untargeted 

 

________ media include television, newspapers, and magazines.

 

  Targeted 

  New 

  Untargeted 

  Traditional 

 

This consists of all the activities that transfer of finished products from producer to consumer: 

 

  Supply chains 

  Distribution channels 

  Retailers 

  Franchises 

 

 

This consists of a sequence of activities which spans various institutions:

  Distribution channels 

  Retailers 

  Franchises 

  Supply chains 

 

 

LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks. The marinade is so popular that LoneStar sells it at its restaurants, Kroger supermarkets, and Sam's Club. 

  Multiple channels 

  Nontraditional channel 

  Direct channel 

  Agent/broker channel 

 

The LaCoste brand apparel was once available at T.J. Maxx and a number of other non-luxury retailers. Today the LaCoste brand can only be found at higher end stores such as Barney's, Neiman-Marcus, and Nordstrom. From this information, it appears that LaCoste uses:

  Selective distribution. 

  Exclusive distribution. 

  Dual distribution. 

  Intensive distribution. 

 

Why should manufacturers evaluate the effectiveness of their distribution channels? 

  To ensure the strategy meets goals 

  To keep inventory levels constant 

  To match supply and demand 

  To cut the costs of the channel 

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Martinakom
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Status NEW Posted 18 Aug 2017 07:08 AM My Price 8.00

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