Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | Jul 2017 |
Last Sign in: | 308 Weeks Ago, 1 Day Ago |
Questions Answered: | 5023 |
Tutorials Posted: | 5024 |
________ includes sales presentations that can occur face-to-face, over the phone, and through social networking.
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  AdvertisingÂ
  Public relationsÂ
  Personal sellingÂ
  PromotionÂ
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In a ________, a promotion can be targeted to consumers, who then go to retail outlets to purchase the product.Â
  push strategyÂ
  promotional mixÂ
  pull strategyÂ
  product positioningÂ
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The many factors impacting marketing communications today include all of the following EXCEPT ________.
  more-focused marketing strategiesÂ
  better informed consumersÂ
  increases in management levelsÂ
  changes in technologyÂ
Â
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________ marketing can occur when there is different departments responsible the marketing mix, yet there is no communication among them.
  TechnicalÂ
  StrategicÂ
  IntegratedÂ
  UntargetedÂ
Â
________ media include television, newspapers, and magazines.
Â
  TargetedÂ
  NewÂ
  UntargetedÂ
  TraditionalÂ
Â
This consists of all the activities that transfer of finished products from producer to consumer:Â
Â
  Supply chainsÂ
  Distribution channelsÂ
  RetailersÂ
  FranchisesÂ
Â
Â
This consists of a sequence of activities which spans various institutions:
  Distribution channelsÂ
  RetailersÂ
  FranchisesÂ
  Supply chainsÂ
Â
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LoneStar Bar & Grill is a small chain of restaurants that feature marinated steaks. The marinade is so popular that LoneStar sells it at its restaurants, Kroger supermarkets, and Sam's Club.Â
  Multiple channelsÂ
  Nontraditional channelÂ
  Direct channelÂ
  Agent/broker channelÂ
Â
The LaCoste brand apparel was once available at T.J. Maxx and a number of other non-luxury retailers. Today the LaCoste brand can only be found at higher end stores such as Barney's, Neiman-Marcus, and Nordstrom. From this information, it appears that LaCoste uses:
  Selective distribution.Â
  Exclusive distribution.Â
  Dual distribution.Â
  Intensive distribution.Â
Â
Why should manufacturers evaluate the effectiveness of their distribution channels?Â
  To ensure the strategy meets goalsÂ
  To keep inventory levels constantÂ
  To match supply and demandÂ
  To cut the costs of the channelÂ
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