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| Teaching Since: | Jul 2017 |
| Last Sign in: | 399 Weeks Ago, 1 Day Ago |
| Questions Answered: | 5023 |
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Memofax, Inc., produces memory enhancement kits for fax machines. Sales have been very erratic, with some months showing a profit and some months showing a loss. The company's contribution format income statement for the most recent month is given below:
| Â | Â | Â |
| Â Â Sales (13,500 units at $20 per unit) | $ | 270,000 Â Â |
| Â Â Variable expenses | Â | 189,000 Â Â |
| Â | ||
| Â Â Contribution margin | Â | 81,000 Â Â |
| Â Â Fixed expenses | Â | 90,000 Â Â |
| Â | ||
| Â Â Net operating loss | $ | (9,000) Â |
| Â |
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| Required: | |
| 1. |
Compute the company's CM ratio and its break-even point in both units and dollars. |
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| 2. |
The sales manager feels that an $8,000 increase in the monthly advertising budget, combined with an intensified effort by the sales staff, will result in a $70,000 increase in monthly sales. If the sales manager is right, what will be the revised net operating income or loss? (Use the incremental approach in preparing your answer.) |
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| 3. |
Refer to the original data. The president is convinced that a 10% reduction in the selling price, combined with an increase of $35,000 in the monthly advertising budget, will double unit sales. What will the new contribution format income statement look like if these changes are adopted? |
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| 4. |
Refer to the original data. The company’s advertising agency thinks that a new package would help sales. The new package being proposed would increase packaging costs by $0.60 per unit. Assuming no other changes, how many units would have to be sold each month to earn a profit of $4,500? (Do not round intermediate calculations.) |
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| 5. |
Refer to the original data. By automating, the company could slash its variable expenses in half. However, fixed costs would increase by $118,000 per month. |
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| a. |
Compute the new CM ratio and the new break-even point in both units and dollars. (Do not round intermediate calculations.) |
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| b. |
Assume that the company expects to sell 20,000 units next month. Prepare two contribution format income statements, one assuming that operations are not automated and one assuming that they are. |
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