MBA 520 Milestone Two Guidelines and Rubric
In this report, you will discuss factors that may affect current and future performance of the chosen company. Based on what you know about the organization’s
financial health and performance, you will then forecast future performance of the company for each of the next three years.
Prompt: After having evaluated the company’s financial health, you should research and assess the company’s strategic priorities and behavior. You should
investigate internal risks and non-monetary factors that may affect current and future performance and decisions. To justify your findings and projections, you
will need to produce accurate and relevant data tables, explaining how the numbers were informed by existing information and modeling different scenarios.
IV. V. Success Factors and Risks. Use this section to discuss the factors that may affect current and future performance. Specifically:
A. How do the organization’s financial and strategic priorities affect accounting procedures and business decisions? How might that affect business
success? For example, is management growth-oriented or efficiency-oriented? What is the organization’s approach to risk and short- versus
long-term planning horizons?
B. How might the organization better capitalize on non-financial factors such as market share, reputation, human resources, physical facilities, or
patents? Support your response with relevant research and analysis.
C. What are the most significant internal risks to the company’s financial performance? Give evidence to support your response. For example, is
the company vulnerable to technological changes or cyber-attacks? Loss of high-talent personnel? Production disruptions?
Projections. Based on what you know about the organization’s financial health and performance, forecast its future performance. In particular, you
should:
A. Project the organization’s likely consolidated financial performance for each of the next three years. Support your analysis with an appendix
spreadsheet showing actual results for the most recent year, along with your projections and assumptions. Remember, your supervisor is
interested in fresh perspectives, so you should not just replicate existing financial statements, but should add other relevant calculations or
disaggregations to help inform decisions.
B. Modify your projections for the coming year to show a best- and worst-case scenario, based on the potential success factors and risks you
identified. As with your initial projections, support your analysis with an appendix spreadsheet, specifying your assumptions and including
relevant calculations and disaggregations beyond those in existing financial reports.
C. Discuss how your assumptions, forecasting methodology, and information gaps affect your projections. Why are your projections appropriate?
For example, are they consistent with the organization’s mission and priorities? Aggressive but achievable? How would changing your
assumptions change your projections? Rubric
Guidelines for Submission: Your Success Factors, Risk, and Projections report should be approximately 2–4 pages long (excluding title page, spreadsheets and
graphs, and references list). It should be double spaced, with 12-point Times New Roman font and one-inch margins, and should use the latest guidelines for APA
formatting for references and citations. Please also include your name, course name, and submission date on the title page.
Instructor Feedback: This activity uses an integrated rubric in Blackboard. Students can view instructor feedback in the Grade Center. For more information,
review these instructions.
Critical Elements
Success Factors and
Risks: Priorities Success Factors and
Risks: Non-Financial
Factors Success Factors and
Risks: Risks Exemplary (100%)
Meets “Proficient” criteria, and
discussion of how priorities
inform management decisions is
especially nuanced Proficient (90%)
Determines how organization’s
financial and strategic priorities
affect accounting procedures and
business decisions and the
implications for business success Needs Improvement (70%)
Determines how organization’s
financial and strategic priorities
affect accounting procedures and
business decisions and the
implications for business success,
but response is cursory or
contains inaccuracies or links
between priorities and business
decisions and procedures are
weak or illogical
Meets “Proficient” criteria and
Identifies how organization might Identifies how organization might
demonstrates extraordinary
better capitalize on non-financial better capitalize on non-financial
insight into the ways in which
factors, supported by relevant
factors, supported by research
non-monetary factors impact
research and analysis
and analysis, but response is
business opportunities
cursory, contains inaccuracies, or
is poorly supported
Meets “Proficient” criteria and
Pinpoints most significant
Pinpoints most significant
provides especially nuanced and internal risks to financial
internal risks to financial
well-supported insight into the
performance, supported by
performance, supported by
internal factors that are most
evidence
evidence, but response is
significant in driving financial risk
cursory, contains gaps in
accuracy or logic, or evidence is
weak or irrelevant Not Evident (0%)
Does not determine how
organization’s financial and
strategic priorities affect
accounting procedures and
business decisions and the
implications for business success Value
15.7 Does not identify how
organization might better
capitalize on non-financial
factors, supported by research
and analysis 15.7 Does not pinpoint most
significant internal risks to
financial performance, supported
by evidence 15.7 Projections: Likely
Performance Meets “Proficient” criteria, and
projections are especially
nuanced and well-supported by
evidence and realistic
assumptions Projects likely consolidated
financial performance for next
three years, supported by
spreadsheet showing actual
results for most recent year,
projections, and assumptions Projects likely consolidated
financial performance for next
three years, supported by
spreadsheet showing actual
results for most recent year,
projections, and assumptions,
but response contains
inaccuracies or faulty
assumptions or omits key details
Projections: Best and Meets “Proficient” criteria and
Modifies projections to show
Modifies projections to show
Worst Case
demonstrates especially keen
best- and worst-case scenarios
best- and worst-case scenarios
insight into the range of possible for coming year based on success based on success factors and
financial projections, based on
factors and risks identified,
risks identified, supported by
reasonable and realistic
supported by spreadsheet with
spreadsheet with assumptions
assumptions
assumptions and relevant
and additional information, but
information beyond existing
response contains inaccuracies
financial reports
or faulty assumptions or
additional information included
is not relevant
Projections: Discuss Meets “Proficient” criteria and
Discusses how assumptions,
Discusses how assumptions,
demonstrates especially keen
forecasting methodology, and
methodology, and information
insight into the sensitivity of
information gaps affect
gaps affect projections and why
financial projections to changing projections and why projections projections are appropriate, but
circumstances and assumptions are appropriate
discussion is cursory or illogical
or contains inaccuracies
Articulation of
Submission is free of errors
Submission has no major errors Submission has major errors
Response
related to citations, grammar,
related to citations, grammar,
related to citations, grammar,
spelling, syntax, and organization spelling, syntax, or organization spelling, syntax, or organization
and is presented in a professional
that negatively impact readability
and easy-to-read format
and articulation of main ideas Does not project likely
consolidated financial
performance for next three
years, supported by spreadsheet
showing actual results for most
recent year, projections, and
assumptions 15.7 Does not modify projections to
show best- and worst-case
scenarios based on success
factors and risks identified,
supported by spreadsheet with
assumptions and information
beyond existing financial reports 15.7 Does not discuss how
assumptions, forecasting
methodology, and information
gaps affect projections and why
projections are appropriate 15.7 Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
Earned Total 5.8 100%

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