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 Question 1

Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate that

Answer

 

people in a specific group buy the product and are highly satisfied by it.

 

reference groups should be of little concern to the consumer.

 

reference groups are "in" and everyone should belong to at least one.

 

all products and brands are influenced by reference groups.

 

people in a specific group have tried the product and dislike it.

Question 2

Cognitive, affective, and behavioral are the three major components of

Answer

 

self-concept.

 

motives.

 

lifestyles.

 

consumer socialization.

 

attitudes.

Question 3

The three most widely recognized types of consumer problem solving are:

Answer

 

limited problem solving, extended problem solving, and routinized response behavior.

 

extended problem solving, enduring problem solving, and situational problem solving.

 

planned problem solving, impulse buying, and limited problem solving.

 

internal problem solving, external problem solving, situational behavior.

 

responsive behavior, planned behavior, and impulsive problem solving.

Question 4

In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are called

Answer

 

selective inputs.

 

olfactory receptors.

 

information inputs.

 

perceptual motives.

 

psychological influences.

Question 5

In a buying center, purchasing agents or purchasing managers are also known as

Answer

 

gatekeepers.

 

deciders.

 

buyers.

 

users.

 

influencer

Question 6

When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.

Answer

 

straight rebuy

 

reciprocal

 

delayed

 

new-task

 

modified rebuy

Question 7

Compared with consumer goods, marketers aiming at business customers

Answer

 

do not need to select target markets.

 

have an enormous amount of information available concerning potential customers.

 

ave more difficulty in determining where their customers are located.

 

are restricted in the types of promotion they can use.

 

have more difficulty in estimating customers' purchase potentials.

Question 8

Inelastic demand in business markets refers to a situation where

Answer

 

demand for a given product fluctuates very little over time.

 

price increases or decreases will not significantly change demand for a given product.

 

demand for a given product fluctuates significantly over time.

 

demand for one product depends heavily on the demand for another product.

 

supply for a given product cannot keep pace with the demand for it.

Question 9

The purchase of products from a foreign source is called

Answer

 

exporting.

 

dumping.

 

importing.

 

licensing.

 

venturing.

Question 10

The Common Market of the Southern Cone (MERCOSUR) includes countries from

Answer

 

Africa.

 

Asia.

 

Central America.

 

South America.

 

the Pacific Islands.

Question 11

Many marketers claim that ____ will become the world's largest market.

Answer

 

Japan

 

the United States

 

China

 

Thailand

 

India

Question 12

A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)

Answer

 

exchange control limit.

 

embargo.

 

quota.

 

import tariff.

 

balance limit.

Question 13

____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.

Answer

 

Opinion gathering

 

Digital instruments

 

Futurism

 

Outsourcing

 

Crowdsourcing

Question 14

____ are online users who do not participate in any digital online media.

Answer

 

Collectors

 

Spectators

 

Inactives

 

Creators

 

Critics

Question 15

LinkedIn is a social networking site geared toward

Answer

 

Millennials.

 

teenagers.

 

singles.

 

professionals.

 

retired people.

Question 16

Marketing strategists say businesses ____ consumers via social media

Answer

 

should connect to

 

should avoid recommendations from

 

should ignore the advice of

 

should stay away from

 

should control

Question 17

A(n) ____ is a concept, philosophy, or image.

Answer

 

product

 

good

 

idea

 

service

 

issue

Question 18

In marketing, family packaging means

Answer

 

packaging products in a quantity suitable for use for an average-sized family.

 

putting a set of related products all in the same package.

 

making all of a company's or product line's packaging look similar.

 

putting the same brand name on all a company's products.

 

designing and selling only products that are related.

Question 19

Minerals, chemicals, timber, and agricultural products are considered

Answer

 

process materials.

 

accessory materials.

 

MRO supplies.

 

component parts.

 

raw materials.

Question 20

Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.

Answer

 

component parts

 

accessory parts

 

raw materials

 

process materials

 

MRO supplies