Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 241 Weeks Ago, 6 Days Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
1.    Â
Select one of the sites you have been tracking. (L.L. Bean)
2.    Â
Prepare a summary of the objectives you believe that site has. The objectives may be a subset of the marketing and business objectives of the organization.
3.    Â
List the corresponding metric(s) that would be needed to measure each objective.
4.    Â
Present this information in a table that shows objectives and the corresponding metrics.
5.    Â
Choose one of the businesses/organizations that you have been following throughout the course that could benefit from a mobile marketing campaign. (L.L. Bean)
6.    Â
Develop a campaign outline. Note: This cannot be something that the company is already doing. Include the following elements in your outline:
a.     Â
Specific campaign objectives
b.    Â
Identification of the target audience
c.     Â
Detailed description of the mobile marketing activities
d.    Â
Metrics to be used to judge campaign success
e.     Â
Timeline for the specific campaign
f.     Â
Budget for direct costs incurred
7.    Â
Conduct a privacy survey for the three web sites you are tracking. Do they have a privacy  (L.L. Bean, Grainger, Easter Seals)
8.    Â
policy? Do the policies you find seem to meet the requirements of the Fair Information Practices Principles?
9.    Â
Write a 3- to 4-page paper that reports your findings on the company. Include section headers in your paper that correspond to the information required. Include at least 2 to 3 resources besides your textbook. Your paper is to include the following sections:
a.     Â
Objectives and Metrics.
i.          Â
Include your table of objectives and metrics.
ii.          Â
Discuss why the metrics are appropriate for the objectives.
b.    Â
Mobile Marketing Campaign.
i.          Â
Your outline containing the elements listed above.
ii.          Â
An introduction to your outline that explains why the mobile marketing initiative is important and how it integrates into the overall marketing activities of the business.
c.     Â
Privacy Survey
i.          Â
Describe the privacy policy associated with each web site.
ii.          Â
Discuss whether the policies meet the requirements of the Fair Information Practices Principles. Explain why or why not?
Discuss any similarities or differences in the polici
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