Levels Tought:
Elementary,Middle School,High School,College,University,PHD
Teaching Since: | May 2017 |
Last Sign in: | 246 Weeks Ago |
Questions Answered: | 19234 |
Tutorials Posted: | 19224 |
MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
1.
Assignment 2: Discussion Question
By Saturday, February 4, 2017 respond to the discussion question:
Timex and Rolex both manufacture watches but use different positioning statements. Use the Internet, your text book, the Argosy online library and other resources to locate information about both of these companies. Analyze how the marketing mix differs for each and how that affects the brand image. Post your analysis of the similarities and differences of both companies marketing mix components and brand imaging in the Discussion Area.
------------------------------------ -- ------- --Â Â ---------------------------------------------------------
2.
Assignment 1: Discussion Question
You are a marketer who wants to find out how best to market your new, fat-free, low-calorie candy bar. What kind of primary and secondary research will you conduct, and why?
By Saturday, February 11, 2017 respond to the Discussion Area. Use the same Discussion Area to comment on your classmates' submissions and continue the discussion until Wednesday, February 15, 2017. Comment on how your classmates would address differing views.
----------_____-----------------------------------------------------------------------------------------------
3.
Assignment 1: Discussion Question
Read the following case study:
Visit Dell and Apple's Web sites and analyze the similarities and differences in how the two computer companies address the items listed below:
By Saturday, February 18, 2017 submit your response to the appropriateÂ
4.
Assignment 1: Discussion Question
Search for an article in the Business Week archives on a multinational, publicly traded company. The company may have its headquarters in the United States or abroad, but it should have a major presence in many different countries, and its products or services should be used worldwide. Visit the company's Web site as well.
Choose one of the firm's product lines and discuss the following:
By Saturday, February 25, 2017 submit your response to the appropriateÂ
Hel-----------lo -----------Sir-----------/Ma-----------dam-----------Tha-----------nk -----------you----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------.Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m ----------- on-----------lin-----------e o-----------r i-----------nbo-----------x m-----------e a----------- me-----------ssa-----------ge -----------I w-----------ill-----------