Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 5 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 15.00

Assignment 2: Coverage


Using your textbook, the Argosy University online library resources, and the Internet to research market coverage and channel membership, compare the applicability of the following statement to convenience goods and to shopping goods.

“Greater coverage always means greater sales and a brand can never be available in too many places.”

Prepare a report in which you:

  • Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for convenience goods.     
  • Explain the reasons why a manufacturer would pursue or not pursue maximum or near maximum coverage for shopping goods or experience goods
  • Assume you are the manufacturer of a new type of electronics product that will sell for over $300 at retail.  Describe the coverage strategy you would employ and provide your rationale. 

Write your response in a 3-5 page report in MS Word format.  Apply APA standards for writing style to your work.  Use the following file naming convention: LastnameFirstInitial_M2_A2.doc.

By Wednesday, January 11, 2017, deliver your assignment to the M2: Assignment 2 Dropbox.

Answers

Dr Nick
(4)
Status NEW Posted 27 Aug 2017 08:08 AM My Price 15.00

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