Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 339 Weeks Ago, 5 Days Ago
Questions Answered: 19234
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 11.00

How does Nike promote value in their custom tennis shoes?

Marketing is about the creation and exchange of value.  The consumer and business user determine what really constitutes value.  Marketing and sales personnel facilitate the exchange.  marketing follows and is congruent with organizational strategy and mission.  The strategic goals, planning and execution process of marketing should support the same process that occurs for the entire organization at the top level.

I need two separate documents. One about Amazon, and the other about Nike.

Video Oneline:  Amazon Rising. https://www.youtube.com/watch?v=llA3-K_VpS0

1.  How did Amazon change shopping by changing the value proposition for the consumer?

2.  What is Amazon's value proposition?

3.  How did Amazon's strategy differ from other companies at the time it started? rose to power? now at the present time?

4.  Is Amazon's strategy of 1 - 2 hour delivery achievable? sustainable?

Nike Video : https://www.youtube.com/watch?v=YwXRX4jkSlc

1.  How does Nike promote value in their custom tennis shoes?

2.  Do you believe that the Nike tennis shoe has value for the price?

3.  Do $300 tennis shoes, $1000 purses and other luxury items have value equivalent to their price tag?

4.  What ethical concerns do you have regarding Nike, it's policies and strategies?  Amazon? (same question question 4

Answers

Dr Nick
(4)
Status NEW Posted 27 Aug 2017 05:08 PM My Price 11.00

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