Dr Nick

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$14/per page/Negotiable

About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 242 Weeks Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 11.00

board members were very impressed with your presentation

The board members were very impressed with your presentation and how you are moving through the product development process. Michelle is ready now to start looking at the promotional part of the plan. She has been reading technical publications that laud the advantages of high-tech or digital promotional tools (i.e., Internet, social media, blogs, etc.) over traditional approaches (i.e., TV, radio, newspapers, and magazines) to reach potential customers. You catch up with her in her office before she leaves on a business trip.

'Michelle, I want to speak to you about the e-mail you sent regarding the promotional tools we should consider for the new product,' you say.

"I have a few minutes before I have to leave,' she says. "Go ahead."

"Well, I agree that digital media is the trend, but I think traditional advertising and promotion should still have a place in the plans," you say. "I know you don’t have time now, but I would like to talk about the advantages and disadvantages of each type of promotional tool as they relate to the target segment and branding strategy. When can we get together and talk about this?"

"I really do want to talk about this," she says. "I need to know what type of media you think would be best for MM's (Mobile Manufacturing, Inc) new product. Can send me an e-mail with your thoughts on the subject and I'll read it on the plane? We can get together when I get back to finalize the choices."

"Thanks, Michelle. I will do that," you say.

Answers

(3)
Status NEW Posted 27 Aug 2017 06:08 PM My Price 11.00

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