Dr Nick

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About Dr Nick

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Teaching Since: May 2017
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    Kaplan University
    Apr-2009 - Mar-2014

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  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 11.00

Pros and cons of this exclusive distribution strategy?

Each strategy that was selected has its pros and cons.  Let's look at intensive distribution.  You are literally suggesting that any store with a cash register handle the product.  We see this strategy being used for Energizer batteries, M&M candies, and Red Bull energy drinks.  What does this do for the Tag Heuer BRAND when you can purchase the watch "everywhere"?

While you mull that one, exclusive distribution suggests that you have ONE retailer who carries it... or perhaps VERY few.  Pros and cons of this exclusive distribution strategy?

 

Answers

Dr Nick
(3)
Status NEW Posted 27 Aug 2017 06:08 PM My Price 11.00

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