Dr Nick

(3)

$14/per page/Negotiable

About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 247 Weeks Ago, 3 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 10.00

promotional budget for a company

It would be interesting to ask your senior management a) does our company embrace IMC and b), if so, how do we know that the company ACTUALLY embraces an IMC approach?

As you look at Kotler and Armstrong's perspectives, they suggest there are several ways to set a promotional budget for a company.  I'd be willing to bet that your company utilizes one of the several budgeting approaches that Kotler/Armstrong share. Yet, which of these budgeting approaches SHOULD the company use (i.e., which one should be most appropriate)? 

What approach to promotion budgeting does your company actually use?  Why?  Does your company use that one approach that Kotler/Armstrong most recommend?  See if you can learn why they don't (assuming that is the case)... and please come back and share your findings. Let us know with whom you spoke (by title).  Please, no opinions here -- ASK!  Please remember that one of my objectives, as shared with you during the Week ONE class con-call, is that you become more attuned to marketing at your place of employment.  Thus, find out from someone at your company who knows... and share your findings! Thanks!

Answers

Dr Nick
(3)
Status NEW Posted 27 Aug 2017 06:08 PM My Price 10.00

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