Assessment Instructions

Use the Product Lifecycle Worksheet to plan the tasks or tactics for a marketing mix (product, place, price, promotion) in various stages of the product lifecycle (introduction, growth, maturity, and decline). You are encouraged to focus on one particular company in completing all of the sections of the Product Lifecycle Worksheet.

For example, for the place aspect of the marketing mix for a product at REI, in the introduction phase of the product lifecycle, the product might be distributed on a limited basis, only to specific flagship stores. As the product moves to the decline phase of the product cycle, REI might choose to distribute the product in outlet stores. Refer to the Product Lifecycle Worksheet for further examples. Complete all of the sections of the worksheet, identifying tasks or tactics for each aspect of the marketing mix at each stage of the product lifecycle.