Dr Nick

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$14/per page/Negotiable

About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 246 Weeks Ago, 6 Days Ago
Questions Answered: 19234
Tutorials Posted: 19224

Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Marketing Posted 27 Aug 2017 My Price 11.00

Purchasing high-priced products,

Answer 3 question bellow (maximum 200 words)

A key issue in postpurchase evaluation is cognitive dissonance –the anxiety or “buyer’s remorse” that can linger after high-involvement purchasing decisions. Research has shown that some consumers are more likely to read ads for a product they already have purchased than ads for competing brands.

Purchasing high-priced products, products that are going to stick with us for years (or forever), or products from categories that include comparable brands can yield high levels of cognitive resonance. The luxury watchmaker Breitling has hired you to design an ad specifically intended to ease potential cognitive dissonance.

Questions

  1. What steps could this company make to reach out the consumers after the purchase?
  2. What advertising messages and imagery could be most effective in reinforcing the consumer’s decision to purchase the luxury watch?
  3. What is the role of consumer research in determining the effectiveness of your recommendations?

Answers

Dr Nick
(3)
Status NEW Posted 27 Aug 2017 06:08 PM My Price 11.00

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