Discussion question assignment1111.docx 

Discussion question assignment (40 points): Responses to discussion question topics should be a minimum of 250 words.

1.        Select a brand that most are not so familiar with (e.g. avoid brands that are popular or in the news and social media constantly). What are the key product features or qualities that define the brand? Discuss the brands personality.

2.        For the brand selected in the previous question, introduce a new brand association and how it could add to the products value.

3.        Continuing with the brand selected in question #1; introduce a brand extension that would fit within the product line.

4.        View the product life cycle below and provide an example of a product for each stage. For the product you selected in the growth stage, describe how you could improve it.

 

 

 

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Status NEW Posted 02 Sep 2017 08:09 AM My Price 10.00

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