This starts with the description of your business or brand. Write about what it is and what you want for it, and add the research you have found on comparable businesses or brands. Then what are the goals you have for the business or brand? What are your general goals with social media for it? What audience are you aiming to reach?

Now on to the social media aspect of the project. If you have a real business, brand, or site to work on, you can start by putting the site profiles into the 4 social media sites you've chosen (e.g. Facebook, Twitter, etc.). Screenshots will work for these that you have really made. If you don't really have a business or brand, you do not need to create faux profiles. However, you should write the information you would include in your profile for each one.

Then, for each social media site, write about your goal for that site, how you will accomplish them, and some ideas for posts or pins. Who is your audience? When and where can you best reach them? How can you really use social media to work for you?

This project should have at least 1-2 pages for your overview and then approximately 1-2 pages per social media site. So the draft will be 5 - 10 pages long.

Criteria

Points

Overview: description, general goals, research on comparable businesses or brands, social media goals, and identify audience. (Missing)

Social media site 1: goal(s) for that site, how to accomplish them, ideas for posts or pins, audience, how to best reach them (You have goals, but needs social media goals, not business goals. Missing the rest.Facebook)

Social media site 2: goal(s) for that site, how to accomplish them, ideas for posts or pins, audience, how to best reach them (Twitter)

Social media site 3: goal(s) for that site, how to accomplish them, ideas for posts or pins, audience, how to best reach them (LinkedIn)

Social media site 4: goal(s) for that site, how to accomplish them, ideas for posts or pins, audience, how to best reach them (None)