HTM 550 Week 4 Discussion 1 and 2
HTM 550 Week 4 Discussion 1
"Franchisor Management and Policy" Please respond to the following:
· Consider the role of a franchisee and debate whether or not the franchisee is a manager. Include your assessment of the role(s) of a franchisee and the role(s) of a manager.
· Assume you were the franchisor; discuss the factors you would consider in determining what characteristics make for a good franchisee of your business. Rank and explain your factors.
· Evaluate the role franchisor policies play in the life of a franchise and create one “commandment” you deem to be the most important and discuss why.
HTM 550 Week 4 Discussion 2
"Co-branding, Branding, and Franchising a Collaboration Approach " Please respond to the following:
· Identify a hospitality franchise industry that is appropriate for co-branding. Establish two reasons a business in this industry is appropriate for co-branding.
· Expound upon the prevalence of co-branding and speculate on how co-branding will be different 20 years from now. Consider international markets, cross industries, etc.
· Evaluate co-branding methods to decide which one is the most effective. Explain your decision.
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Posted 10 May 2017 11:05 PM
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