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    Devry University
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    NatSteel Holdings Pte Ltd
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Category > Marketing Posted 11 Sep 2017 My Price 10.00

Assignment3: Short Report

Assignment3: Short Report (Scenario #)

Assignment3- Short Report Instructions.pdf 

sample 1- Short Report.pdf 

Sample 2- Short Report.pdf 

 

 
 

 

 

 

 

 

 

 

 

 

 

 
1
Instructions for Graded Writing Assignment 3: Short
Report
Readings:
Lesikar’s Chapter 11, pages 339-359
Sample Short Report, pages 350-358
Lesikar, Appendix B, pages 615-620
Instructions:
For this final Graded Writing Assignment, you will
compose a Short Report based on one of the
scenarios outlined below. You must choose one of th
e scenarios listed below; papers submitted
reflecting a scenario other than those listed below
(even those listed in your text) will not be
given credit or graded.
Assignment Requirements:
Write your findings as a well-organized Short Repor
t containing the following key elements:
A title page
Document headings to separate parts of the report
At least two sources with brief in-text citations a
s shown in sample Short Report (pages
350-358)
1
Interpretation of your findings in terms of their l
ikely significance to you and your
readers.
Assignment Notes:
Create all pieces of the short report as one (1) do
cument.
The Short Report should be 1,200-1,500 words in len
gth. Remember to focus on
content, not just writing to fill a word requiremen
t.
You will upload your finished document to the appro
priate assignment in Business
Communications. Instructions on how to upload are a
vailable in the Topic 12
assignment area.
Scenarios:
Option 1)
The graphic design shop where you work as the acco
unt manager is doing well. Just
last year, the owner hired three new designers and
a receptionist, bringing the total number of
employees to 14. But with growth comes certain head
aches, and one of them is figuring out
how to regulate employees’ Internet use. Currently
, employees can download anything they
want from the Internet and view any web site they w
ish.
The owner’s IT person has alerted him to several pr
oblems. One is that the designers are
downloading any and all software that they think so
unds “cool” —even software in beta
1
Please note that the sample shown in your book is
a Mid-length Report and therefore contains some sec
tions
that you will not need for the Short Report. For in
stance, you will not need the letter of transmittal
or the
executive summary.
2
versions that still have a lot of kinks. As a resul
t, their computers lock up or malfunction, and
the IT person has to spend hours troubleshooting th
e problem to get it resolved.
Two, there is concern over what Internet sites empl
oyees are viewing, specifically those that
are inappropriate for the workplace. Overall, the I
T person is worried about security breaches
resulting from these downloads, inappropriate web s
ite visits, and other Internet activities.
It’s time for a policy to be developed governing In
ternet-use, and your boss thinks you’re just
the person to help write it. Your assignment is to
study the current wisdom on workplace
Internet policies and send your findings to your bo
ss and the IT person as a short report,
including a proposed Internet-use policy that might
be implemented.
Option 2)
As a Senior Buyer at Darcy’s, a national departmen
t store, Sasha Warner manages the
buyers in the eastern U.S. region. You’re currently
working under her as a sale co-op student.
She drops by your office to chat one day and brings
up a subject she’s been wondering about.
“Do you know anything about Skype?” she asks. You n
od, having used this online international
phone service yourself. “I heard it’s totally free
and really easy to use,” she continues, “so I’m
thinking about recommending that all my buyers subs
cribe to it. Then maybe they could talk to
each other and to international designers and merch
andisers more easily. Is there any
downside? Maybe security issues?” You’re not sure--
but you offer to look into the matter for
her.
Do the necessary research, and, if you haven’t yet
done so, try this service yourself and then
write Sasha a report giving her the information she
needs to decide whether or not to pursue
this idea further. She may want to share your repor
t with other managers in the company, so
be sure you give it your best effort.
Option 3)
You work for the owner of three local coffee and t
ea shops, one of which opened a
few months ago. The newest one has already develope
d quite a nice, regular clientele, mostly
those in or near the neighborhood who want an alter
native to the big-coffee-chain experience,
but your boss thinks its sales need a bump. She is
considering holding an in-store promotion at
the coffee shop – her first ever. Since she knows y
ou’re an Internet whiz, she turns to you for
help. “How do you run one of these events?” she wan
ts to know. “How much do they cost? Are
they worth the effort and expense? What are my opti
ons? Do such promotions have lasting
effects? How can I maximize the results?”
You turn to the Internet and find a lot of great st
uff about in-store promotions, so much, in fact,
that you decide to present your findings to your bo
ss in writing. Tell her what she needs and
wants to know in a clear, well organized report. Ha
ving the information in writing will also be
helpful if she wants to share it with other employe
es. Be sure she can go to your sources and
read more if she wants to.
Option 4)
Many managers today are realizing that there reall
y is something distinctive about
“Gen Y,” or “Millennial,” employees (the children o
f the “baby boomers”--who were themselves
children of the World War II generation). Find a re
al client or invent a realistic company to use
3
as your client. Then review the literature on Gen Y
employees and write your client a report in
which you describe the distinctive traits of this s
egment of the workforce and recommend ways
to recruit, manage, and retain them.
Option 5)
Your company does not offer flexible spending acco
unts (FSAs) for its employees.
Your boss wonders if your company (you pick the nam
e) should. Are FSAs a good idea for
businesses and employees? Prepare a report for your
boss in which you analyze the advantages
and disadvantages of FSAs so that she can decide wh
ether to offer FSAs to your employees.
 
 
 
 
 
 
 
 
The Benefits and Risks of
Using Skype at Darcy’s:
A Short Report
September 20, 2013
Prepared for:
Darcy’s Department Store
Prepared by:
Student Name
BUS105
2
Background
The East Coast buyers for Darcy’s Department Store
are looking for an economical and
efficient way to share information about the deals
buyers are getting from various
suppliers and use real-time transmission of that in
formation between one another to
help save money.
There are a number of tools to do this, but Skype h
as been mentioned as a leading
contender. Skype claims to be an easy to use, onlin
e tool that allows users to connect
with any other Skype user around the world for free
. A user can make video and voice
calls to other Skype users at no charge. Users can
even share files among themselves,
which provides a great asset during a business meet
ing. However, when there are group
video calls, then Skype begins to charge a fee.
Also, for buyers throughout the East Coast, this to
ol can be useful if they need to talk
with one another. However, for meetings that requi
re more than two attendees, Skype
is not a useful tool and is not intended to work th
at way for business.
Benefits
Among the most attractive benefits of Skype is that
it is free and you can see the person
you are talking with. To purchase a software licen
se for 20 buyers that is compatible to
what Skype can do will cost Darcy’s roughly $1,500
per month. There are no hidden
charges with Skype. According to Skype’s web page,
users get video and voice calls to
other Skype users and “instant messaging and file s
haring” all at no charge.
The video sharing feature of Skype will allow the b
uyers to see products in real time.
For example, if two buyers are looking at similar m
erchandise from two different
suppliers who are offering different pricing, then
they can quickly Skype one another
and compare the product to see if it is the same an
d to then get the best pricing for it.
Two business writers for the Auburn Citizen in NY,
state that there are business users
“who can save time and money in scheduling and hold
ing conferences or training
sessions, demonstrate products or services for pote
ntial customers, and extend
customer service by showing customers how to get th
e most from your product” (Leon
and Leon).
Downsides
Despite the benefits mentioned above, there are cle
ar downsides to this product. I
tested Skype over a one-week period by calling vari
ous Skype users throughout the East
Coast and tried to simulate a conversation that a b
uyer might have.
First, using Skype takes getting used to. During m
y five-day test, I never mastered the
connection stage. This is when one Skype user “cal
ls” another Skype user. Skype makes
3
a distinctive sound that lets the user know it is m
aking a call. However, once you
connect to whom you are calling, the picture shows,
but it takes about five seconds for
that picture to catch up with the person sitting th
ere. In essence, it is a still picture for
five seconds.
Second, once I was connected to the user, I quickly
realized that what I was saying was
not being transmitted in real-time. There could be
up to a three second lag in what I
said and the user hearing it. This created a numbe
r of challenges, but the biggest one
was this lag kept the other user and me talking ove
r each other. I just assumed the user
could not hear what I said, so I repeated myself.
Of course, as soon as I spoke, then I
heard the user’s response to my original message, a
nd thus began us talking over one
another. This was a persistent problem throughout
my first two calls, but got better
once I became more familiar with the technology.
Third, the picture is grainy, like an old TV. In t
his world of high definition, the picture I
was getting with Skype looked like a 1970s televisi
on set. I could see the person fine,
but the lack of clarity was alarming. If buyers we
re trying to compare colors of a fabric,
for instance, that would be nearly impossible to do
because of the degraded picture
quality.
Fourth, I experienced a number of connectivity issu
es throughout my test. I was only
able to connect immediately on four of my 10 test c
alls. On the others, I thought the
person picked up, but there was no one there, and I
had to re-connect. This caused
frustration and made me want to discard Skype each
time it happened. Also during
calls, it was not uncommon for the connection to be
lost, and I would have to try and re-
connect again. I am not sure why this occurs, but
it happened on nearly 40% of my calls.
Again, this caused a great deal of frustration.
Finally, there are concerns that the privacy of Sky
pe users is being violated by Microsoft,
“Anyone who uses Skype has consented to the company
reading everything they write”
(“Skype with Care).
Recommendation
The use of Skype really boils down to money. If we
are trying to save money and need a
readily available, free solution, then Skype is a c
ontender. However, even though it is
free, Skype poses a number of technology challenges
that are outlined above. This
alone makes this technology untenable for our compa
ny. At the swift pace we move,
little challenges like the one Skype poses lead me
to not recommend the product.
There are a number of other services we can use, in
cluding many instant messaging
programs that provide similar services as Skype, bu
t do it better. We can even use
FaceTime, from Apple, that can be used on Macs, iPh
ones, iPads, and iPods, and most of
our buyers seem to have at least one of these produ
cts.
 
 

 

 

Answers

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Status NEW Posted 11 Sep 2017 06:09 AM My Price 10.00

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