Advertising , see attachment
JAMS 214: Advertising Analysis Paper
DUE:
Monday, April 6 by
5:00pm
(Upload
to D2L)
Length:
3 pages
All papers must be uploaded to the course DropBox on D2L by
5:00pm
on
Monday,
April 6
.
At that time the DropBox will close and n
o late papers or printed versions
will be accepted.
You should plan to upload your paper with enough time to
accommodate any potential malfunctions.
Select one of the advertisements below (digital copies of the ad images
have been
uploaded to the course D2L site).
1.
Hot Wheels
2.
Dove Men+Care
3.
Nike
’
s Butt Ad
You must choose from the ads provided to receive credit for your paper. The Hot
Wheels
file
contain
s
multiple images. You may s
elect any one image or analyze
the
campaign
in its entirety
.
For your paper, you should
1.
Clearly state which ad(s) you selected for analysis.
This is a short paper, so
there is no need for a lengthy
header or
introduction. You can just start by
stating whi
ch ad(s) you selected and jump right to the three areas of analysis
listed below.
2.
Describe the purpose of the advertisement. Your analysis of the purpose
should go beyond merely stating that the goal is to sell products. Instead, you
should ask what feelin
gs, emotions, and ideas the ad attempts to elicit
about
the product
.
(15pts)
3.
Detail the assumptions the ad makes about the audience. For example, does
the ad make assumptions about the role of men and women, stereotypes
about race, assumptions based on the
age of potential consumers, etc.? If so,
what are they and how can you tell?
(15pts)
4.
How does this ad relat
e to the soci
al and political climate
or to possible long
-‐
term social consequences
? How
does
it relate to an advertising
-‐
related social
issue we hav
e discussed so far this semester?
You should define that social
issue and show how helps you to analyze the ad.
(15pts)
A good paper:
•
Makes clear statements that answer the questions listed above and backs up
each statement with an example from the ad.
•
Uses proper grammar and spelling. There should be no need to use outside
source
s for this assignment. If you cite any material from one of our course
readings, you should be sure you do so using APA or MLA citation style.
•
Spelling, grammar, citations, and overall readability count. (5pts)
Answers
Status NEW
Posted 11 Sep 2017 06:09 AM
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