question 1 (1 point)

True or false? Spreadsheets provide more options for graphical representation of the data than databases.

Question 1 options:

Â	A) True
Â	B) False

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Question 2 (1 point)

True or false? The primary financial impact of a robust CRM system results from retaining current customers versus obtaining new customers.

Question 2 options:

Â	A) True
Â	B) False

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Question 3 (1 point)

True or false? A data warehouse will typically contain the history of all previous interactions with specific users (including product use and transactions), but rarely includes other types of data.

Question 3 options:

Â	A) True
Â	B) False

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Question 4 (1 point)

Paul has been working long hours. He is tired and distracted by family issues, so he has not been doing record updates regularly. There is a sudden power outage in the building and the last 15 records he has been working on have not been saved to the database. Which of the following best describes this data issue?

Question 4 options:

Â	A) Malicious data loss
Â	B) Malicious data leak
Â	C) Accidental data loss
Â	D) Accidental data leak

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Question 5 (1 point)

Your network administrator finds a virus in the network software. Fortunately, she was able to eliminate it before it resulted in a denial-of-service attack, which would have prevented legitimate users of the networked database from gaining access to the records needed. It turns out that the network software did not have adequate security protections in place. This could be considered a __________.

Question 5 options:

Â	A) threat
Â	B) vulnerability

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Question 6 (1 point)

True or false? A record can contain only character data—letters, numbers, or special symbols.

Question 6 options:

Â	A) True
Â	B) False

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Question 7 (1 point)

Which of the following would be an example of a loss of record integrity within a database?

Question 7 options:

Â	A) A faculty member posts the full names and final grades on the main page of the class's website.
Â	B) Your online banking site tells you your password has expired and requests that you submit a new one to access your accounts.
Â	C) Your bank statement is not reflecting a refund that you know was deposited in your account last week (your account balance does reflect the refund).
Â	D) You are denied a new credit card because the credit card company checked your credit score and found that it did not meet its minimum standards for new accounts. Your credit report does not show any invalid records.

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Question 8 (1 point)

What are procedures that help keep a database current?

Question 8 options:

Â	A) Database query procedures
Â	B) Report generation procedures
Â	C) File maintenance procedures
Â	D) Data entry procedures

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Question 9 (1 point)

Does a database query allow the user to enter or modify data in the records? Select Yes or No.

Question 9 options:

Â	A) Yes
Â	B) No

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Question 10 (1 point)

You have voluntarily resigned from your company where you were the database administrator. But you find that you still have access to the databases six months after leaving the company. Which threat best describes this database breach?

Question 10 options:

Â	A) Accidental breach resulting from incorrect (but not malicious) usage
Â	B) Exploiting weaknesses in an operating system or network
Â	C) Weak authentication
Â	D) Unprotected personal hardware collection

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Question 11 (1 point)

A large travel agency has a customer service group that monitors its Facebook page on a 24/7 basis and responds immediately to posts about operational problems. Which of the following best describes the component of CRM in play here?

Question 11 options:

Â	A) Cleaning up the data
Â	B) Keeping valuable staff
Â	C) Privacy
Â	D) Mining the social media inputs

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Question 12 (1 point)

You receive an offer for a credit card that can be use to accrue points that apply to purchase of airline tickets. This comes from a bank that you currently do not use for any banking services. This is a form of CRM that is most typically used for __________.

Question 12 options:

Â	A) acquiring new customers
Â	B) promoting loyalty to the company
Â	C) a special service for current customers
Â	D) retention of customers

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Question 13 (1 point)

Is the following an example of social media viral marketing? Indicate your response by selecting yes or no

A company with an easily recognized product brand has a Facebook page where fans of the product can "Friend" or "Like" the page and post comments.

Question 13 options:

Â	A) Yes
Â	B) No

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Question 14 (1 point)

Is the following an example of increasing brand awareness through groups or fans? Select Yes or No

When you sign on to your favorite social media website, a number of sponsored ads appear on your home page.

Question 14 options:

Â	A) Yes
Â	B) No

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Question 15 (1 point)

Is the following an example of increasing brand awareness through groups or fans? Select Yes or No

Your instant messaging service attaches a message to the bottom of each message inviting the recipient to sign up for this same service provider.

Question 15 options:

Â	A) Yes
Â	B) No

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Question 16 (1 point)

Is the following an example of increasing brand awareness through groups or fans? Select Yes or No

Your friends on a social media site receive messages from you that encourages them to start watching a television series that premiered this past week.

Question 16 options:

Â	A) Yes
Â	B) No