A growing trend in the entertainment/music industry that will have an impact on me within the next two years is the expansion of digital music.  According to Mathias Brandt (2013), "In 2017 179 million people in the U.S. will tune in to a digital radio station at least once a month, 108 million are to use their mobile phone to listen to music...", which will change the dynamics on how people are listening to music.  Consumers are embracing the digital age of music and folks are no longer tuning in via traditional radio stations, but rather taking their music on the go.  Whether it be on a smartphone, iPod/iPad, or a mp3 player, music has evolved.  I would improve this chart to reflect not just the US, but also other areas such as the European and Asian markets to get a clear view on how the digital age of music is being in embraced by all music listeners. The three external factors that could change this trend are 1) will traditional radio station owners complain if digital radio stations are under the same rules and procedures as they are, 2) are music sales being effective by possible piracy with the use of digital radio, and 3) has the music industry accepted the use of digital music and how it is being distributed either through the black markets or via pirate methods.

HERE IS THE LINK TO THE GRAPH: https://fso-lms4-mortal-assets.s3.amazonaws.com/%2F106544/20175/Digital%20Music%20Trend.jpg?versionId=zz438ucX8DJLQIK_3Cd3Q3BHQGy0vsag&X-Amz-Algorithm=AWS4-HMAC-SHA256&X-Amz-Date=20170515T192258Z&X-Amz-SignedHeaders=host&X-Amz-Expires=600&X-Amz-Credential=AKIAI4QJ7YJDQ7JYMBXQ%2F20170515%2Fus-east-1%2Fs3%2Faws4_request&X-Amz-Signature=248d5acf3a2270419904563708b5760c3f990c24205caf0cc60bae2c0f91eeab

I ONLY NEED A RESPONSE TO THIS POST AND GRAPH.......

1. Select a classmate’s linked chart and provide an appropriate message the selected chart is attempting to convey.
2. Do you feel the original author of the chart accomplished this message?
3. In one paragraph, describe how the trend your classmate selected would have an impact on your personally or professionally.
4. Expand on the external factors listed.  Do you agree with these influences?
5. Apply the RISE model