AccountingQueen
$16/per page/Negotiable
Original Case Study Assignment (90 points)
“A case study is a description of a business problem” (Granger, 1996, p. 15). During this semester, you have multiple opportunities to increase your problem solving abilities through case analyses. For this assignment, you will write an original case study by identifying a situation or problem you have encountered or have first-hand knowledge of in the apparel, home furnishings, or retail industries It must be a situation or problem about which you have enough information to write a viable case. If you do not have work experience, you may interview a person in the industry to obtain information about an experience they have had.
Cases typically include some background about the situation, the company, and the individuals involved. You may include sales goals, total sales, store layouts, advertisements, open-to-buy plans, line sheets, or other appropriate information. In addition to names, please provide titles in your case for the sake of clarity.
Plan of Action:
1. Select any of the museums/historical areas we visit. Teams can overlap in their selection.
2. Your team is writing the paper as if you were a trying to promote the museum/historical monument here in USA. This can include the museum itself, the gift shop, the on-site restaurants, audio-visuals, etc. You will need to select “one” target audience prior to going to the next step. Your target audience could be families, seniors, single travelers, etc. You need to JUSTIFY your selection with external sources.
3. Select any ONE of the area of concern based on your observation from the following:
1. Marketing – Traditional – Includes Visual Merchandising as well as traditional promotional strategies such as flyers, visitor handouts.
2. Marketing – Non-Traditional – Includes websites, social media, SEO/SEM
4. Paper written in THIRD PERSON”
5. Include visuals/graphics/video links in the appendix. – You have to include at least two different solutions.
6. A minimum of six external resources are required.
Your case must include the following: PLEASE FOLLOW THE FORMAT. This is due July 6, 2017 11:59 pm.
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Introduction: |
Company information – 1-2 paragraphs |
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Target Audience |
Please select one target audience, your solutions will be catering to this target audience. 1-2 paragraphs |
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Identification of problem: |
What is the problem – be very specific on which issue you are writing about. 2-3 paragraphs. This is where you need to find “gaps” of what you saw and what could be done better. |
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Causes of problem: |
Employee error? Economic trends? Ethical issues? Market trends? Poor management? Others? Cultural incompatibility?- This should be based on observation and supported by external research for a better grade J 1-2 pages. Take photographs at the monument, you can also use current flyer, website etc. to show what exactly is the issue. |
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Solution and rationale: |
State the solution for the problem and provide the rationale for the action taken, including step-by-step implementation plan – 2-3 pages. Your team needs to select at least TWO minimum ideas to implement. This should be written is a professional manner and once again external research will boost your score. Please list the implementation plan in detail.
Things that could possibly be included as a solution: (this is NOT an exhaustive list) 1. Visuals 2. Mock-ups – websites, brochures, video ads, packaging 3. Pricing chart 4. Illustration rather than actual photos of people 5. Prototype of the marketing material 6. 3-D tours 7. Surveys 8. Re-branding 9. Based on type of tourists create an itinerary 10. Interactive/engaging point system/program 11. Scavenger hunt 12. Digital walls – user generated content – take selfies 13. Menu suggestions 14. Gift suggestion |
Please remember supporting your ideas with external resources will ALWAYS boost your score. The top visual will get 10 extra credit points. I will be selecting the top visual.
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TOTAL POINTS |
10 |
7 |
5 |
2 |
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Context and Background Information |
The background information is clearly stated with all the appropriate details |
The background information is stated but the appropriate details are somewhat unclear |
Both the background information and the appropriate details are unclear |
An attempt is made to state the context or background information, but it cannot be clearly be determined |
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Identification of the problem |
All the central and external issues are clearly stated |
Only the central issues are stated with unclear reference to external issues |
References to both central issues as well as external issues unclear |
Central issues and external issues are not stated. |
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Causes of the problem |
The causes have been correctly identified and appropriate details have been provided |
The cause is stated but the appropriate details are somewhat unclear |
Both the cause and the appropriate details are unclear |
An attempt is made to state the cause of the problem but it cannot be clearly determined. |
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20 |
15 |
10 |
5 |
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Solutions to the case – Two solutions @ 10 points each including detailed implementation plan – NO FINANCIALS NEEDED |
Four well thought out solutions are provided. The solutions of the case are consistent with the context and background of the issue and are logical arguments |
Only two of the solutions are well thought out. The remaining two solutions is moderately consistent with the context and background of the issue and logical to a moderate degree. |
All of the solutions are moderately consistent with the context and background of the issue and logical to a moderate degree. |
All of the solutions are inconsistent with the context and background of the issue and not logical. |
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Mock-ups @ 10 points each |
The solutions have been correctly identified and appropriate rationale have been provided |
The solutions are stated but the appropriate rationale is somewhat unclear |
Both the solutions and the rationale are unclear |
An attempt is made to state the solution as well as the rationale but it cannot be clearly determined. |
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Mechanics – TOTAL POINTS |
2.5 |
2 |
1.5 |
0 |
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Grammar |
Accurate enough to make paper easy to read |
Inaccuracies make paper moderately difficult to read |
Inaccuracies makes the paper very difficult to read |
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Sentence Structure |
Accurate enough to make paper easy to read |
Inaccuracies make paper moderately difficult to read |
Inaccuracies makes the paper very difficult to read |
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Paragraph development and transition |
Accurate enough to make paper easy to read |
Inaccuracies make paper moderately difficult to read |
Inaccuracies makes the paper very difficult to read |
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APA Format Accuracy |
90% accurate |
80% accurate |
70% accurate |
Less than 70% accurate |