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Category > Business & Finance Posted 12 Sep 2017 My Price 9.00

Good data and information are critical to developing

Good data and information are critical to developing sound marketing strategy. However, the overwhelming availability of data today often gets in the way. Read the article https://www.ama.org/publications/MarketingNews/Pages/the-biggest-lie-in-marketing.aspx and answer the questions that follow:

  • Do you agree with the basic premise of the article, namely that access to data makes firms better marketers? Explain.
  • The author argues that many marketers focus too much on data and miss important elements in development marketing strategy. What types of elements might marketers be missing? Discuss.
  • "Paralysis by analysis" is a common problem in developing marketing strategy. Explain how having too much information can worsen this problem. Explain

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Status NEW Posted 12 Sep 2017 06:09 PM My Price 9.00

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