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Category > Business & Finance Posted 12 Sep 2017 My Price 6.00

The legal environment can often create obstacles

The legal environment can often create obstacles for marketing strategy. Read the article http://bi.galegroup.com/essentials/article/GALE%7CA424463491/2dea7428c2b7fbdf4732027f3c12e493?u=tlearn_trl and answer the questions that follow.

 

  • Why is the mere threat of litigation such a strong deterrent for most companies? Explain.
  • What are the characteristics of RICO that make potential litigation in the area so frightening for businesses? What types of marketing practices are most likely to be subjected to RICO-based litigation?
  • The article mentions that pharmaceutical fraud will be the next frontier for RICO-based legal action. If you were the CEO of a pharmaceutical firm, how would you approach marketing strategies moving forward? Discuss.

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Status NEW Posted 12 Sep 2017 06:09 PM My Price 6.00

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