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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Scenario:Â RYT (aka RotYourTeeth) Candy Company sells lollipops.
Last year the company sold 10,000,000 lollipops for $1,000,000.
The Variable Costs were $350,000 and the Net Profits were $100,000
Administration has directed management to double profits in the next year.
ASSIGNMENT:Â DETERMINE whether RYT should discontinue a product line to increase profitability.
RYT has been evaluating its various product lines and is specifically analyzing one location that produces three flavors: Cherry, Lemon, and Blueberry.  Further analysis indicates that 20% of COGS is variable and 30% of Selling and Admin expenses are variable. Â
Given the following data for the month of September, RYT is considering discontinuing the Blueberry flavor. What would you advise? Support your position.
                                Cherry        Lemon     Blueberry
Sales                           $18,000       $26,000   $9,000
COGSÂ Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â Â 7,000Â Â Â Â Â 12,000Â Â Â Â Â Â Â Â Â 4,000
Gross Profit              11,000     14,000    5,000
Selling and Admin Exp     7,000     8,000      6,000
Net Income                      4,000     6,000      (1,000)
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