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Category > Business & Finance Posted 17 Sep 2017 My Price 8.00

BUS 1101 Introduction to Business Week Five Homework Assignment

BUS 1101; Introduction to Business

Week Five Homework Assignment

Chapters Ten and Eleven

Please type up answers in MS Word, font 12, double-spaced. The assignment must be at least two pages in length.

 

  1. Describe the basic rights of common stockholders. What are the key differences between common and preferred stock?  (5 points)
  2. Describe the basic features and characteristics of bonds. How can bonds be secured? What is the difference between a callable bond and a convertible bond? (5 points)
  3. Describe and compare mutual funds and exchange traded funds. Why do such funds appeal to investors? (5 points)
  4. What are the different ways to segment a consumer market? Does it make sense to use more than just a single segmentation variable? Why or why not? (5 points)
  5. A growing number of companies are adding value to their offerings through customization. They encourage consumers to create customized products that meet their individual needs and reflect their personal style. Three leading examples are Nike, Land’s End, and Scion. Log on to each site and create for yourself a customized pair of Nike shoes, some personalized Land’s End jeans, and your ideal Scion (no need to actually purchase any of them!). Compare and contrast how each site handles the customization process. Which did you like best? Why? What other companies could benefit from offering a way to customize their products online? (10 points)

 

 

 

Answers

SmartExpert
(118)
Status NEW Posted 17 Sep 2017 02:09 PM My Price 8.00

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file 1505657952-BUS 1101 Introduction to Business Week Five Homework Assignment.docx preview (2304 words )
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