Dr Nick

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About Dr Nick

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Teaching Since: May 2017
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 19 Sep 2017 My Price 14.00

Pharmaceuticals is the maker of several popular

Ethics in Commerce

Sparrow Pharmaceuticals is the maker of several popular drugs used to treat high blood pressure and arthritis. Over time, the company has developed a positive relationship with many of the patients who use its medications through a quarterly newsletter that offers the latest information on new medical research findings and general health and fitness articles. The company just has been acquired by a group of investors who also own Soothing Waters Hot Tubs and Spas. The marketing director for Soothing Waters would like to use Sparrow’s mailing list for a direct-mail promotion.Ethics Questions:

  1. What should Sparrow Pharmaceuticals do?
  2. Do you think it is ethical to use customer information across multiple divisions of the same company? Explain.
  3. To which marketing management philosophy do you think the marketing director for Soothing Waters subscribes? Explain.
  4. Does the AMA Statement of Ethics address the use of the customer information by multiple divisions of the same company? Go to http://www.marketingpower.com and review the statement. Then write a brief paragraph on how the AMA Statement of Ethics relates to Sparrow Pharmaceuticals’ dilemma. 
  • Write between 500 – 750 words using Microsoft Word.

Answers

Dr Nick
(4)
Status NEW Posted 19 Sep 2017 02:09 PM My Price 14.00

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