Post both a General Forces and a Porter’s Five Forces analysis of the industry of ExxonMobil.  Your total response should be 3–4 paragraphs. Using General Forces analysis, identify trends and forecasts in each of the five categories of forces in the industry environment in which ExxonMobil exists. Explain the impact of these trends and forecasts on the industry. Next, using Porter’s Five Forces analysis, identify external forces that might impact ExxonMobil's profitability and why. Identify potential opportunities or threats created by these five forces. Justify your response. Finally, evaluate the utility of General Forces Analysis and Porter’s Five Forces analyses for developing organizational strategy. Identify 3–5 opportunities, and 3–5 limitations for each analysis tool.

Extend the conversation by identifying implications for practice or research, as well as for your own research agenda, where appropriate. Be sure to integrate one or two new related, and engaging, questions that will extend the discussion about your post in constructive ways. Try to think of a question that will engage your peers in critical analysis and thinking about ExxonMobil, which may provide insight for your use. 

Your response should have proper APA citations and adhere to all guidelines of APA style.