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1SISATUniversity of WollongongISIT925_2016Major Project(This activity is worth 20% of your final mark)This is a group project that requires participation from all members of the group.Individual marks may be adjusted to reflect your contribution relative to others.Channel4Channel4 is an Australian free-to-air television broadcaster that delivers 4 digital channels ofvideo content into the Sydney and Melbourne metro markets. With the massive changes inthe media landscape in the past five years, Channel 4’s management realizes that it mustmove to make their operations more cost-effective so as that more money can be spentmaking quality content that will increase ratings and thus advertising revenue streams.Consultancy company, Bradley, Sturgiss and Wright (BSW), was commissioned to undertakea review into Channel4’s operations in a bid to increase their profitability. One of the keyfindings was that:“Significant savings could be made by removing duplicated networks andmoving to a converged IP environment, based on commodity hardware andskills”.Your role is to analyse the current network and business requirements to propose a newreference architecture using the methodology learned in ISIT925. The level of detail in thereference architecture should be sufficient for inclusion in a tendering document thatcompanies can use to submit competitive bids to under take final design and installation.BackgroundSince the mid-2000’s the profitability of broadcast television has dropped dramatically. This isdue, in part, to ‘new media’ and the four-fold increase in free-to-air television channels, whichhave fragmented audiences. In addition, the rise of peer-to-peer sharing (such as bit-torrent)has changed audience viewing habits as viewers now expect to watch content as soon as itpremieres overseas or alternately in bulk at times that suit them.With approximately two thirds of all Channel4’s content is sourced from the US and otheroverseas content produces, piracy is having an increasing impact on their ratings. However,another key finding of the BSW report was that“Local and ‘Australian Made’ content premiering in Australia during prime-timeis relatively immune to piracy. This is especially true of Channel4’s targetdemographics and an increase in quality content of this type will increaseprofitability”Thus Channel4 is looking to spend savings gained from operational efficiencies on local co-productions between Channel4 and independent producers.