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| Teaching Since: | May 2017 |
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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Make a compelling argument as to why an effective value chain creates competitive advantage.Â
Examine the concepts and interrelationships of customer delight, profitability , competitive a dvantage, and effective value chain management
Discuss each of the four elements. Examine the interrelationship between the four elements. Provide two examples of companies that have been successful in this integration, two examples of companies that have not been successful in this integration, and include explanations for your choices. Include a conclusion summarizing the paper’s content without introducing any new information. *Will be submitted to TURNITIN** ÂReferences
Chakravorti, S. (2009). Extending Customer Relationship Management to Value Chain   Â
           Partners for Competitive Advantage. Journal of Relationship Marketing, 8(4), 299-          Â
           312. doi:10.1080/15332660903344636
Presutti, Jr., W.D., & Mawhinney, J. R. (2013). Understanding the dynamics of the value chain. New York: Business Expert Press, LLC.
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