Dr Nick

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About Dr Nick

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Teaching Since: May 2017
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  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

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  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 20 Sep 2017 My Price 13.00

The Action Programs section of a marketing plan basically serves as a detailed promotions "to do" list.

The Action Programs section of a marketing plan basically serves as a detailed promotions "to do" list.

In this section, please describe in 2-3 pages, four or more specific marketing, advertising, or promotion programs that your company will participate in during the first six months to achieve success in promoting your new product. Include the following:

What each program is. Define what will be done - and why. Here you describe the program, stating your objective. You then describe the results you expect for the company from the program. (This is the "why" or rationale for including it in your Action Plans in terms of how it will help your marketing plan). When the program will be done. Who will accomplish the program. Cost of the program.

The one element you don’t yet include in your Action Programs here is how each program will be carried out. The how of each program (tactics) will be added later to this document in Module 11 when you develop your "Implementation Plan.

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Dr Nick
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Status NEW Posted 20 Sep 2017 04:09 PM My Price 13.00

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