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Category > HR Management Posted 25 Sep 2017 My Price 6.00

Bartlett and Ghoshal (1989) defined four types of multinational enterprise (MNE)

Bartlett and Ghoshal (1989) defined four types of multinational enterprise (MNE) based on their internationalization strategy. Based on this typology, answer the following questions:

  1. Describe the key characteristics of the four types of MNE, including their primary strategic goals.
  2. Describe Perlmutter's three management approaches and how they overlap with Bartlett & Ghoshal's typology.
  3. Do you agree that it would be best for most companies to follow the transnational internationalization strategy? Explain your answer in terms of two advantages and two disadvantages of adopting this approach.

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QuickHelper
(10)
Status NEW Posted 25 Sep 2017 03:09 AM My Price 6.00

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