2. After obtaining his “Funeral and Embalmers” license, Derrick wants to bring his family funeral business into the future by offering the latest options for funerals, including an option to have the carbon extracted from your remains and have it made into jewelry. Or you can be planted in an eco-friendly coffin and fertilize a tree. Or you could have your ashes sent up in a weather balloon to help seed rain clouds! a. After reviewing the FTC’s guide to advertising, identify at least 3 key points that Derrick needs to know before he begins advertising his new options: http://business.ftc.gov/documents/busB5-advertising-faqs-guide-small-business b. After reviewing the FTC guides for selected industries, http://business.ftc.gov/selected-industries, advise Derrick whether the FTC has rules for his business and why he should follow them. c. Help Derrick decide whether to advertise his new services on the internet, by reviewing the FTC Guide for Internet Advertising, then identifying at least 3 additional requirements that he must follow: http://business.ftc.gov/documents/bus41-dot—com- disclosures-information-about—online-advertising 
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