HDCS 4300

FIESTA MART QUESTONNAIRE

SURVEY MONKEY

NOVEMBER 2016

 

Hi my name is ________ and I am a student at the University of Houston and one of our projects for a class is about Fiesta and their shoppers’ habits when it comes to grocery shopping. Would you be free for about a minute or so to answer some questions so we can better serve your shopping needs?

(Change questions based on language preference.)

1.      What is your primary grocery store? (DO NOT READ LIST ALOUD)

·         Fiesta

·         HEB

·         Walmart

·         Food Town

·         Randall’s

·         Kroger

·         Other

 

2.      From where are you travelling?

·         Home

·         Work

·         Another grocery store

·         Other

 

3.      How far are you travelling to get here in miles?

·         3 or less

·         5 or less

·         10 or less

·         20 or less

·         Greater than 20

 

4.      Did you pass any grocery stores on the way here?

·         No

·         Yes

If yes, which stores did you pass by? (DO NOT READ LIST ALOUD)

·         Fiesta

·         HEB

·         Walmart

·         Food Town

·         Randall’s

·         Kroger

·         Other

 

5.      How many people are you shopping for monthly?

·         1 (just yourself)

·         2

·         3

·         4

·         5 or greater. How many?

 

6.      How much you spend on groceries monthly? In dollars.

·         1-100

·         101-200

·         201-300

·         301-400

·         401+

 

7.      How would you rate Fiesta’s PRICES compared to other supermarkets’ prices, on a scale of 1 to 5, with “1” being “Fiesta has WORSE prices than other supermarkets” and “5” being “Fiesta has BETTER prices than other supermarkets”?

·         1 (Fiesta has WORSE prices…)

·         2

·         3 (Fiesta has neither WORSE nor BETTER prices…)

·         4

·         5 (Fiesta has BETTER prices…)

 

8.      How would you rate Fiesta’s VALUE compared to other supermarkets, on a scale of 1 to 5, with “1” being “Fiesta offers WORSE value than other supermarkets” and “5” being “Fiesta offers BETTER value than other supermarkets”?

·         1 (Fiesta offers WORSE value…)

·         2

·         3 (Fiesta offers neither WORSE nor BETTER value…)

·         4

·         5 (Fiesta offers BETTER value…)

 

9.      How often do you shop for groceries monthly?

·         1 time

·         2 times

·         3 times

·         4 times or more. How many?

 

10.  If you have 100 dollars to spend on groceries, which grocery store(s) would you go to? (DO NOT READ LIST ALOUD)

·         Fiesta

·         HEB

·         Walmart

·         Food Town

·         Randall’s

·         Kroger

·         Other. Please specify ________________

 

11.  How much would you spend at (SELECTED STORES FROM #10)?                                     ( TOTAL MUST EQUAL 100.)

·         Fiesta $_____

·         HEB $_____

·         Walmart $_____

·         Food Town $_____

·         Randall’s $_____

·         Kroger $_____

·         Other. Please specify ________ $_____

 

12.  What are the factors that are most important in deciding which supermarket to shop at? (DO NOT READ LIST ALOUD)

·         Location

·         Price

·         Cleanliness (of store)

·         Type (of product)

·         Freshness (of product)

·         Variety (of product)

·         Other. Please specify__________

13. How does Fiesta rate on (SELECTED FACTORS FROM #12) on a scale of 1 to 5, with “1” being “VERY POOR” and “5” being “VERY GOOD”?

·         Location _____

·         Price _____

·         Cleanliness (of store) _____

·         Type (of product) _____

·         Freshness (of product) _____

·         Variety (of product) _____

·         Other. Please specify________ rating (1-5) _____

14. (USE FOR “NET PROMOTER” SCORING) How likely are you to recommend Fiesta to a relative or friend, on a scale of 1 to 10, with “1” being “HIGHLY UNLIKELY” and 10 being “HIGHLY LIKELY”?

·         1 (HIGHLY UNLIKELY)

·         2

·         3

·         4

·         5

·         6

·         7

·         8

·         9

·         10 (HIGHLY LIKELY)

15. Please specify your ethnicity. If two or more, please check all that apply.

·         Hispanic or Latino/Latina

·         Asian/Pacific Islander

·         White or Caucasian

·         Black or African American

·         Native American

·         Other

 

16. What gender do you identify with?

·         Male

·         Female

·         Prefer not to answer

 

17. What age group do you belong to?

·         17-25

·         26-35

·         36-50

·         51-70

·         Other ________