The Marketing Function

Marketing can be viewed as the 4Ps; product, price, promotion, and place. Or it can be viewed as the 4Cs; customer solution, cost to customer, communication, and convenience. It is often viewed as department but marketing is an important business function. Marketing is based on thinking about the business in terms of customer needs and their satisfaction. Remember Drucker stated that marketing was the entire company from the customer’s perspective.

THE ASSIGNMENT!!!

In this assignment, develop a brief presentation to be given to new employees in your organization.

The objective is to explain the marketing function to them.

Incorporate appropriate animations, transitions, and graphics as well as “speaker notes” for each slide.

The speaker notes may be comprised of brief paragraphs or bulleted lists. In addition to the required readings support your presentation with at least two (2) additional scholarly resources.

In addition to these specified resources, other appropriate scholarly resources may be included.

Length: 10-12 slides (not including the title and separate reference slide)

Notes Length: 150-200 words for each slide

Be sure to include citations for quotations and paraphrases with references in APA format and style.

Save the file as PPT with the correct course code information.

 

Your response should demonstrate thoughtful consideration of the ideas and concepts presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards.

Hey Genius. Again this a resubmission. Here is the grading rubric of what I recieved after the first submission. Just to show you what the professor's preferences are for this assignment.

 

Grading Rubric

Content (8 points)

1 Explains what marketing is to new employees 3.6/4

2 Provides appropriate examples from the company to explain what marketing is 1.2/2

3 Overcomes misconceptions about marketing 0/2

 

Organization (2 points)

 

1 Presentation is 10- 12 slides in length and includes speaker notes for each slide that are 150 – 200 words (with correct spelling, sentence structure and organization), animations, transitions, and graphics. Included a minimum of three scholarly references published in the last five years, with appropriate APA formatting applied to paper and to citations and paraphrasing. 1.7/2