QuickHelper

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About QuickHelper

Levels Tought:
Elementary,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Business & Finance,Chemistry,Engineering,Health & Medical Hide all
Teaching Since: May 2017
Last Sign in: 267 Weeks Ago, 3 Days Ago
Questions Answered: 20103
Tutorials Posted: 20155

Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > HR Management Posted 29 Sep 2017 My Price 8.00

Directions Refer to the product or service you selected at the beginning of the semester

I ATTACHED  THE INFORMATION RELATED TO QUESTIONS ASKED.

 

Directions

 

Refer to the product or service you selected at the beginning of the semester (DIET COKE). This week you want to take a closer look at what consumer factors may be relevant for customers considering buying your product or service offering.  This will require some critical thinking on your part based on your own behavior if you are a customer yourself, or you may want to talk to others who have purchased the product.  Sometimes you can find clues when looking at the product or service’s marketing messages that may be addressing some of these factors. 

You will be relying on your critical thinking skills and your ability to apply the marketing concepts to your product or service.  You need to reason your responses based on what you now know about your product or service, its customers and the marketing concepts discussed in the course to date. 

Consumer Behavior Model: Environmental factors.  Refer to the week's readings and the model of consumer behavior, identify two of the most important environmental factors you think are relevant to the customers of your product or service offering.  Explain your choices.

Consumer Behavior Model: Consumer factors.  Refer to this week's readings and the model of consumer behavior, identify the three most important consumer factors you think are relevant to the customers of your product or service offering.  Explain your choices.

Role of involvement in consumer decision-making.  Identify the level of involvement a customer of your product or service might use to make a purchase/no purchase decision.  Then, discuss which type of buying behavior is most consistent with that level of involvement.

Consumer decision-making process.  Go through the six steps of the purchase process outlined in the readings and identify where marketing can influence each of the six steps.   For example, if a consumer just identified a need for your product in step one, then the company can advertise how your product fills that need.  Or, if a consumer purchased your product, the consumer can be called and asked about their satisfaction with the product and if there is any dissatisfaction steps can be taken to ensure the customer satisfaction.  Be sure to be more specific with respect to your product or service than this example.

Your assignment should be the equivalent of two pages of double-spaced text, approximately 1/2 page for each of the four questions. No material after the second page will be read. The Cover Page and the Bibliography are in addition to the two pages of written analysis.

 

 

 

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Answers

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Status NEW Posted 29 Sep 2017 05:09 PM My Price 8.00

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