QuickHelper

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    Phoniex
    Jul-2007 - Jun-2012

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    ChevronTexaco Corporation
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Category > HR Management Posted 30 Sep 2017 My Price 8.00

The Situation Analysis is finalized as a written document that includes what components?

. The Situation Analysis is finalized as a written document that includes what components?

Summaries of (1) current market share, (2) historical sales volume by year, and (3) return on investment in past marketing campaigns.

Summaries of (1) opportunities based on customer needs and (2) problems that must be resolved to take advantage of these opportunities.

Results of analyzing the (1) micro-environment (factors affecting the company) and (2) macro- environment (factors affecting many companies), and (3) emerging social media strategy.

Overviews of all departmental strategies, including (1) Finance, (2) Operations, (3) Personnel, and (4) Marketing.

2. The Napa fuel gel and firepots discussed in this chapter represent a product at which stage in its life cycle?

Decline

Growth

Line extension

Introduction

3. What three component parts are essential to a value proposition?

A target market segment, a message channel strategy, and a compelling call to action.

Creating an identity, mirroring the minds of the target market, and differentiating one’s offering from competitors’ offers.

A promised benefit, unclaimed by competitors, persuasive enough to compel individuals to act.

A compelling illustration of the relationship between value given, value received in exchange, and fairness.

Answers

QuickHelper
(10)
Status NEW Posted 30 Sep 2017 10:09 AM My Price 8.00

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