QuickHelper

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About QuickHelper

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Elementary,High School,College,University,PHD

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Accounting,Applied Sciences See all
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Teaching Since: May 2017
Last Sign in: 356 Weeks Ago, 4 Days Ago
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Education

  • MBA, PHD
    Phoniex
    Jul-2007 - Jun-2012

Experience

  • Corportae Manager
    ChevronTexaco Corporation
    Feb-2009 - Nov-2016

Category > Accounting Posted 14 May 2017 My Price 13.00

Online Consumer Purchasing Model,

Question description

 

Please use attached to complete assignment.

Detail :

Use the Online Consumer Purchasing Model, Figure 6.11 in Chapter 6, to assess the effectiveness of an e-mail campaign at a small website devoted to the sales of apparel to the young adult market (ages 18–26) in the United States. Assume a marketing campaign of 100,000 e-mails (at $0.25 per e-mail address). The expected click-through rate is 5%, the customer conversion rate is 10%, and the loyal customer retention rate is 25%. The average sale is $60, and the profit margin is 50% (the cost of the goods is $30).

  • Does the campaign produce a profit?
  • What advise could you provide in order to increase the number of purchases and loyal customers?
  • What do you think could be some web design factors?
  • What communications messages would be most effective?

Write a paper of 750 words or more that discusses the questions above.

 

 

 

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Answers

QuickHelper
(10)
Status NEW Posted 14 May 2017 07:05 PM My Price 13.00

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