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    Devry University
    Sep-2004 - Aug-2010

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    NatSteel Holdings Pte Ltd
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Category > Psychology Posted 03 Oct 2017 My Price 10.00

Define the sleeper effect and give an example

  1. Define the sleeper effect and give an example of how this might play out. (20 points) 
  2. What is the Spinozan processing model? (15 pints)
  3. What is the Elaboration Likelihood Model? (15 points)
  4. Essay: Develop a television advertising campaign for a series of reprints of classic novels. You choose a target group to whom your campaign should appeal (e.g., young adults, senior citizens, teenagers; you may specify a gender if you wish). Within that group, your campaign should appeal to a variety of types of people. Using your knowledge of attitudes, explain how you would set up commercials to appeal to different subsets (at least 3 subsets) of your target group. Your employers want a good return on their investment; the broader the appeal of each ad (that is, the fewer ads necessary to cover the target group), the better.

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CourseLover
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Status NEW Posted 03 Oct 2017 07:10 AM My Price 10.00

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