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Category > Business & Finance Posted 15 May 2017 My Price 5.00

Fifteenth Chapter

In the Fifteenth Chapter of his book, Andrew Savitz reiterates his overarching argument when he writes, "It focuses on exploring how companies can become more profitable while also becoming more responsible by finding their sweet spots - that is, by doing business in those areas where profit and responsibility overlap (270). He goes on to introduce a second more radical approach to sustainability. Proponents of this new approach are challenging the traditional business paradigm by asking the question: Are companies simply profit-maximizing machines whose every action needs to be directed toward the goal of increased profit for shareholders...? Or can companies pursue other purposes that may be just as important as profit - even goals that may not be measurable in financial terms (271)? 

 

With all that you have learned about Nike Inc., would it be realistic for it to move toward this second view of sustainability? For example, could Nike Inc. reinvent itself as a B Corporation, a L3C, a CIC or a Social Business? Does Nike have the potential to become what the author calls a "multipurpose business?" Be specific in terms of aspects of Nike that would facilitate this transition as well as aspects of Nike that would make this transition challenging or even impossible.

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SuperTutor
(15)
Status NEW Posted 15 May 2017 06:05 AM My Price 5.00

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