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Elementary,High School,College,University,PHD
Teaching Since: | May 2017 |
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Tutorials Posted: | 20155 |
MBA, PHD
Phoniex
Jul-2007 - Jun-2012
Corportae Manager
ChevronTexaco Corporation
Feb-2009 - Nov-2016
Week 2 Case
“Coca Cola in India” on pages 238-243
1) What aspects of U.S. culture and of Indian culture may have been causes of Coke’s difficulties in India?
2) How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?
3) If Coca-Cola wants to obtain more of India’s soft drink market, what changes does it need to make?
4) How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different countries and respecting the cultural and natural environments of those societies?
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