Martinakom

Not Rated (0)

$12/per page/Negotiable

About Martinakom

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Accounting,Applied Sciences See all
Accounting,Applied Sciences,Architecture and Design,Biology,Business & Finance,Calculus,Chemistry,Computer Science,Geology Hide all
Teaching Since: Jul 2017
Last Sign in: 398 Weeks Ago, 4 Days Ago
Questions Answered: 5023
Tutorials Posted: 5024
Category > Art & Design Posted 11 Oct 2017 My Price 6.00

Dear Class, I can see that good discussion going on about brand equity?

Dear Class,

I can see that good discussion going on about brand equity? How much we should be spending on advertising versus sales promotion is mainly based on many factors; I disagree one formula suits all organisation in this dynamic global business environment. The size of the organisation, nature and characteristics of business, management decision will determine budget. Most of the time what the organisation can afford for SMEs. Buil et al., (2013) examined the role of of advertising and sales promotions in brand equity creation.

Could you read the article, share the knowledge gained and your opinion?

Reference below:

Buil, I., De Chernatony, L., & Martínez, E. (2013). Examining the role of advertising and sales promotions in brand equity creation. Journal of Business Research, 66(1), 115-122.

http://www.uniprozhe.com/wp-content/uploads/Examining-the-role-of-advertising-and-sales-promotions-in-brand-equity-creation.pdf

Answers

Martinakom
Not Rated (0)
Status NEW Posted 11 Oct 2017 02:10 PM My Price 6.00

Hel-----------lo -----------Sir-----------/Ma-----------dam----------- T-----------han-----------k y-----------ou -----------for----------- yo-----------ur -----------int-----------ere-----------st -----------and----------- bu-----------yin-----------g m-----------y p-----------ost-----------ed -----------sol-----------uti-----------on.----------- Pl-----------eas-----------e p-----------ing----------- me----------- on----------- ch-----------at -----------I a-----------m o-----------nli-----------ne -----------or -----------inb-----------ox -----------me -----------a m-----------ess-----------age----------- I -----------wil-----------l b-----------e q-----------uic-----------kly-----------

Not Rated(0)