1- If you are creating a web site that sells only college text books, which style of motivation would be the best to implement on your site?

 

• A. Promote
• B. Relate
• C. Intention
• D. Impulse

2-As a rule of thumb, what is the maximum number of subcategories one should have on the web site?

 

• A. 40
• B. 50
• C. 60
• D. 70

3-Which two things should generally be at the top of every page?

 

• A. Consistent navigation and search form
• B. Consistent navigation and privacy policy
• C. Page template and site accessibility
• D. Context help

4-Which of the following is NOT a way for a customer to find their way back in a web page?

 

• A. Tab rows
• B. Information scents
• C. Location bread crumbs
• D. Logo link to homepage

5-Hierarchy organization should match the way your __________ thinks.

 

• A. CEO
• B. programmer
• C. supplier
• D. customer

6-Which of the following is a bad category name for a web site that sells fruit?

 

• A. Organically grown
• B. Exotic fruits
• C. Fruits high in vitamin C
• D. Miscellaneous

7-When chronologically organizing a lot of content on a site, your goal should be to find ways to:

 

• A. divide the list into small groups of time
• B. eliminate items in the list.
• C. divide the list into subject categories.
• D. use a different form of organization.

8-When creating a ranked list, a critical element in formulating the list is deciding:

 

• A. what list to pick.
• B. what list organization method to use.
• C. what period of time to use to collect data.
• D. what measuring tool to use.

9-When creating a navigation for a multi-page web site, always:

 

• A. provide feedback.
• B. use breadcrumbs.
• C. make it colorful.
• D. maintain consistency.

10-Which tag is useful for helping visually impaired people understand the content you provide in image format?

 

• A. <alt>
• B. <a href>
• C. <K10>
• D. <br>

11-If your customers are using a mobile device to view your web site, you should use:

 

• A. extensive multimedia.
• B. <longdesc> to describe graphs and charts.
• C. large images.
• D. large amounts of data input to determine how they are viewing the site.

 

12- In order to make your site more accessible to everyone, use text links that are:

 

• A. short
• B. clean
• C. descriptive
• D. long

 

13-__________ will help reduce the time in creating new content.

 

• A. A template
• B. Automated personalization
• C. An administrative publishing tool
• D. A content database

 

14-Headlines are generally __________ words or less.

 

• A. 25
• B. 20
• C. 15
• D. 10

 

15- The content matching scheme that compares customer profiles and purchasing habits is called:

 

• A. edit.
• B. interview.
• C. deduce.
• D. filter.

 

16- Which of the below can be used to track and remember what visitors on your site find valuable and important?

 

• A. A filter
• B. A cookie
• C. An account management system
• D. A tracker

 

17- Message boards must be carefully __________ to ensure that rules are being followed.

 

• A. moderated
• B. designed
• C. password protected
• D. implemented

 

18- Which of the following are NOT strong methods for creating a meta tag keyword to increase web site traffic?

 

• A. Terms that your customers commonly use
• B. Common misspellings of keywords
• C. Popularly searched terms like "Britney Spears" or "sex"
• D. Synonyms of your core keywords

 

19- Text in printer-friendly pages should:

 

• A. not use a style sheet for formatting.
• B. not be placed within an HTML table.
• C. use frames.
• D. have advertisements to increase revenue.

 

20- What is the fastest way to modify the layout and colors of all the pages on a web site?

 

• A. Open each page individually and make the changes
• B. Outsource the changes
• C. Modify the cascading style sheet
• D. Design it right the first time