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MCS,MBA(IT), Pursuing PHD
Devry University
Sep-2004 - Aug-2010
Assistant Financial Analyst
NatSteel Holdings Pte Ltd
Aug-2007 - Jul-2017
For this assignment, you will find and analyze an example of popular press coverage of psychological research. You will find examples of psychological claims in advertising, magazines, the newspaper, or the Internet. Begin looking for examples now, as it may take some time to locate the perfect example. The popular source you choose has to include a psychological claim, and discuss it in some detail. You’ll have the most fun with a popular source that makes a causal claim, because you can then analyze whether the causal claim is warranted by actual experimental research. This assignment addresses the most fundamental goal of this class—becoming a better consumer of information. You will also practice your PsycINFO and APA style skills.
Your assignment is to intelligently critique the claim of the popular press coverage by using a psychology research article. Your overall goal is to use your research methods skills to answer this larger question: Is this popular source’s claim an accurate representation of the original article, or is it misleading to people?
You will need to find an article that mentions an author, institution, journal, etc., so that you can find the original article on which the popular coverage is based. Read the original source and evaluate the quality of the popular coverage. Did the journalist accurately describe the research? Did the journalist offer some advice on the basis of the study (e.g., “based on this study, you should go bungee jumping in the winter, not the summer!”)? If so, is the advice correct, or is it based on some misinterpretations of the study? For example, many journalists or advertisers may report a correlational study, but then give advice based upon the misinterpretation that correlation equals causation, which it does not (e.g., “kids who take piano lessons do better in school! So sign your kid up now!”). Or they may not report that the study was based upon a very particular population (e.g., rats), and, therefore, may not be applicable for their readers (e.g., teenagers).
You will turn in three parts:
Your report should have the following components, in this order. Please use headings to separate the different sections.
(frequency, association, causal) that the journalist makes in a headline or in the body of the text.
----------- He-----------llo----------- Si-----------r/M-----------ada-----------m -----------Tha-----------nk -----------You----------- fo-----------r u-----------sin-----------g o-----------ur -----------web-----------sit-----------e a-----------nd -----------acq-----------uis-----------iti-----------on -----------of -----------my -----------pos-----------ted----------- so-----------lut-----------ion-----------. P-----------lea-----------se -----------pin-----------g m-----------e o-----------n c-----------hat----------- I -----------am -----------onl-----------ine----------- or----------- in-----------box----------- me----------- a -----------mes-----------sag-----------e I----------- wi-----------ll