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MBA, Ph.D in Management
Harvard university
Feb-1997 - Aug-2003
Professor
Strayer University
Jan-2007 - Present
The local pest control company charges $50 for a routine service call. Marginal costs are constant at $25 per call. Recently, they had a month-long special of $40 per call, and sales increased from 50 to 75 for that month. Assume that the demand curve is linear and that the entire increase in sales for the month was a result of the price cut.
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(i) Calculate the arc elasticity of demand between $40 and $50.
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(ii) Calculate the optimal price, given your elasticity. Also calculate, for that price, the mark-up on cost and the mark-up on price.
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