Evaluate the publicity campaign.
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Readings Loeb, P. R. (2010). Soul of a citzen: Living wiTh convicton in challenging tmes (rev. ed.). New York, NY: ST. Martn’s GriFn. ChapTer 8, “Village Politcs” (pp. 195–227) ChapTer 9, “Widening The Circle” (pp. 228–256) E±ectve PubliciTy Campaigns Billboards, public transport placards, television ads, media programs, websites, and social media are all resources used to deliver messages. Some messages are burned into our minds, and some are not. As an issue gains momentum, the prevalence of such messages increases. In this week’s Discussion, you evaluate publicity campaigns to inform decisions you might consider when developing a publicity campaign for your social issue. ²o prepare for This Discussion: Review Chapter 8 in the Loeb text for insights into community mobilizaTon and related inFuences on decisions for publicity campaigns. Select a current or relaTvely recent example of a publicity campaign associated with a social issue in which you are interested or involved. Evaluate the publicity campaign. What mediums, messages, and techniques did the campaign employ, and how did these make it e±ecTve? Read the Discussion Spark topic, quesTon, or comment posted by your Instructor in the Discussion thread on Day 1 . ²he most recent public campaign that was of much interest to me was the one against gun violence spearheaded by President Obama a³er a mass shooTng in an insTtuTon of learning in Oregon. Mr. Obama spoke on naTonal television against the vice and condemned the act; he further campaigned for the introducTon of a legislature that would regulate ´rearm ownership among ciTzens of the United States. In order to convey his message, a number of plaµorms were used. He used social media plaµorms mainly tweeter and ¶acebook; he used the public lecture to campaigned against the vice and he even used some of his poliTcal rallies to speak against gun killing (Depetris-Chauvin, 2015). “Online social networks build on what sociologist Mark Granove·er called “the strength of weak Tes.”” (Loeb, 2010, pg. 217.) ²his campaign has sparked the regulaTons of the number of ´rearms in the public domain. Much more like minded people have also joined in the campaign against illegal guns and killings of the innocent. Because of this campaign, security has been beefed up in public insTtuTons, as well as the State as a whole, to ensure that no such killings occur again.
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Posted 23 Oct 2017 03:10 PM
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