• 1. A person is building a road to connect two towns, but the road is stopped by a mountain. The person can either build the road so that it follows the side of the mountain and continues on from the other side, or the person can just tunnel through the mountain. This person decides that people shouldn’t get pushed around by nature, so decides to tunnel through the mountain. Which of the following terms best describes this way of thinking?

Select one:

a. secondary control

b. self-enhancement

c. maintaining face

d. self-serving bias

e. incremental theory of the world

2. Working-class Americans appear to differ from upper-middle-class Americans in that

Select one:

a. working-class Americans, but not upper-middle-class Americans, prefer not to choose their own pens than to be able to choose them.

b. working-class Americans, but not upper-middle-class Americans, liked a pen that they did not choose as much as one that they did choose.

c. working-class Americans prefer fewer pen choices than upper-middle-class Americans.

d. working-class Americans prefer choices regarding their efforts, whereas upper-middle-class Americans prefer choices regarding their lifestyles.

e. None of these statements are true.

3. You are an executive for a Korean advertising agency, and you have been asked to create a TV commercial for a new condominium, targeting people from Korea. Based on Kim and Markus’ research on advertisements in Korea and the United States, which of the following would you most likely use in your commercial?

Select one:

a. “No need for stockpiled money—Condo X is cheap and affordable!”

b. “Condo X—there’s nothing else quite like it.”

c. “The architecture of this condo blends in well with the buildings surrounding it.”

d. “This condo was designed by an architect who has a unique style.”

e. “Need a place to live? Try our condo!”

4. Which of the following people would you expect to feel the need to maintain “face”?

Select one:

a. “I go along with what other people want to do, and make myself enjoy it.”

b. “I really like to make myself feel good about myself.”

c. “I prefer to avoid negative outcomes from happening.”

d. “I can’t change who I am—I am who I am.”

e. “I like to compare myself with those who are worse off than I am.”