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MBA (IT), PHD
Kaplan University
Apr-2009 - Mar-2014
Professor
University of Santo Tomas
Aug-2006 - Present
Business Level Strategies
Analyze the five business-level strategies discussed in Chapter 4 to determine which strategy the company you researched most likely applies. Determine how the customer experience with that company might change if it switched to one of the other four strategies (your choice). Explain your rationale.
Apple, Inc: Keeping the “I” in Innovation” Please respond to the following:
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