branding and marketing marketing 

My favorite brand is the Coca-Cola refreshing beverage. The coca cola generally deals with non-alcoholic products and thus able to cater for a wider market all over the world because of the mental image- the overall perception that the coca cola presents and the impression it creates in our minds. The coca cola beverage has been able to capture  not only my attention but also that of the world at large, first because of the impression created by the adverts in social media and second because it is associated with great celebrities thus when I consume one bottle, I also feel to be part of that special class. The coca cola brand is the class of non-alcoholic beverage brand. The positive thing about this brand is that it is able to change impression in the future because of its constant change in form of adverts and the ability to draw the audience attention hence increasing its market and consumption. Definitely, the brand could change its marketing strategy and packaging but there should be expected the minimal change in its consumption since it’s able to counter its competitors’ products that try to compete with it.

Reference

Ginsberg, J. M., & Bloom, P. N. (2004). Choosing the right green-marketing strategy. MIT Sloan management review, 46(1), 79.

Sicilia, M., & Palazón, M. (2008). Brand communities on the internet: A case study of Coca-Cola's Spanish virtual community. Corporate Communications: An International Journal, 13(3), 255-270.