Dr Nick

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About Dr Nick

Levels Tought:
Elementary,Middle School,High School,College,University,PHD

Expertise:
Art & Design,Computer Science See all
Art & Design,Computer Science,Engineering,Information Systems,Programming Hide all
Teaching Since: May 2017
Last Sign in: 340 Weeks Ago, 3 Days Ago
Questions Answered: 19234
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Education

  • MBA (IT), PHD
    Kaplan University
    Apr-2009 - Mar-2014

Experience

  • Professor
    University of Santo Tomas
    Aug-2006 - Present

Category > Business & Finance Posted 11 Nov 2017 My Price 11.00

International Marketing Management; Entrepreneurship and Innovation

 

Assume that you are the Entrepreneurship and Innovation Manager with responsibility for International marketing of a selected organisation. You have been asked to prepare a report to explain the role of international marketing to other managers in your organisation.

Task 1

ï‚· Explain why firms develop international marketing, and prepare a PESTEL analysis of a chosen foreign market for identified products/services.

ï‚· Generate ideas for an innovative product or service. Focus on the following key steps:

o Idea generation, opportunity evaluation with SWOT analysis

o Market research for the new idea and new product/service planning

ï‚· Devise an outline marketing plan for a foreign market. Your plan should include your objectives, the marketing mix, and consideration of relevant ethical and environmental issues.

Task 2

ï‚· Evaluate international marketing research techniques for a chosen market, and explain methods your choice of for entering that market. Your response should show consideration of:

o The choice of distribution channels for export of identified products/services

o Analysis of how foreign investment decisions are made.

ï‚· Identify, then evaluate a target market for the new product (see task 1) and select an appropriate market segment.

ï‚· Construct a sound business proposal for the new product/service.

ï‚· Individually, or in groups, prepare and deliver a presentation for a business pitch for the new product/service.

Task 3

ï‚· Carry out an environmental audit of a selected organisation and evaluate its strategic position, using PESTEL and 5 Forces analyses.

Assignment Word Count

Task 1 1500 words

Task 2 Presentation, with notes, maximum 20 slides

Task 3 1000 words

Answers

Dr Nick
(4)
Status NEW Posted 11 Nov 2017 10:11 AM My Price 11.00

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